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QR codes (quick response codes)

Mobile tagging codes or QR codes...see attached..are the latest of several mobile "check-in" marketing tools. Registering for contests is a great way to use them! It takes a special reader app that not all camera phones have...but the apps are usually free and getting very popular. Many products and advertisers are using them and we have set up over 300 QR codes - with tracking information so the client knows how they are being used.

Scan this with phone...takes you to

The codes we create are yours forever, never any additional monthly fees. All we charge is for any special one-time set up like if you want to be able to track your hits with a Google Analytics code. Making the code is easy, setting up tracking so you can count how many people are using it and when, can be a little tricky. Plus, ours are high resolutions 3000 pixs wide and 300 dpi and sent to you as .png and PDF so you can easily have your graphic designer apply it to any print item.

Some people are putting them on cars, tshirts, coffee mugs, etc. Generally they are used to send a website link to a mobile phone, but you can also send...

Here are a few ways that you can use QR codes to spruce up your small business marketing strategies.

On business cards: A fast and simple way to use QR codes for your own professional purposes is to place them on business cards. Generate a barcode that directs scanners to your online resume, small business Facebook Page or your website to help new contacts find you or your business faster.

On marketing materials: You’ve got fliers, brochures, programs, handouts, whitepapers and a myriad of other materials in your media kit. Add QR codes to direct viewers to a particular how-to video, send them to a Flickr photo set, get them to follow you on Twitter, or point them to a mobile-friendly landing page that promotes a new campaign. For inspiration, check out what the Detroid Red Wings did with QR codes in their arena programs.

In storefront windows: Google is sending out QR code window decals to top local businesses with Google Place Pages. If they don’t send you one, steal the idea and generate your own QR code to place in your window. You can use this code to encourage Fousquare checkins, point scanners to your Yelp profile, or simply invite customers to share memories in photo, video or text form via Stickybits.

For freebies: If you really want people to pay attention to your QR codes, make them good for something fun. Say you’ve placed a QR code decal in your storefront window, why not reward those who scan it with 10% off their purchase or a free pastry? Give them something small to thank them for their patronage. Simply create a custom QR code for the freebie you want to offer. You could even get creative and hide the QR code offers online, like on your Facebook page or website, or somewhere inside your store.

Warning: FREE QR codes
To get basic codes you can use to promote your own website, there are many free ways to create one. However, be careful. Several “Free” services are only free for a short time, then while you’re still using it, the service that created it can turn it off and expect you to pay a monthly free to continue using it even if you’ve already put in on a thousand flyers and sent them out.


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